Advantage unveils new brand identity

Advantage unveils new brand identity

Consortia hails 'new era'

Consortia hails 'new era'

Advantage MD Julia Lo Bue Said
Advantage MD Julia Lo Bue Said

Advantage Travel Centres has unveiled a step away from its consumer brand to introduce a Advantage Travel Partnership name.

In what it called a ‘new era’ for the consortia, the new identity combines the leisure and business arms under one with a renewed relationship-driven attitude.

This will focus on being a more of a partner with its members including more engagement and a consultative approach. It comes after Advantage’s team undertook a four-month review of the business and appointed on a new non-executive chairman in Steve Esom.

“We believe this is a significant step forward as The Advantage Travel Partnership better describes the special relationship we have with our members and more clearly articulates to the customer, whether leisure holidaymaker or corporate traveller, the enhanced value we offer to the relationship they have with their Advantage member, said Julia Lo Bue-Said, Advantage’s managing director. “We are truly excited about the emergence of this new and significantly more meaningful brand identity.”

Gary Marshall
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Gary Marshall
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