Fred. Olsen Cruise Lines will launch ‘Fred.’s Enjoyment Promise’, an initiative to encourage people to try cruising, on 2 December 2013.
It will allow people who have never cruised with Fred. Olsen before to try the experience, and if they do not enjoy it, Fred. Olsen will fly them home and refund their cruise fare.
The biggest initiative of its kind in the UK, it is valid for bookings made between 2 December 2013 and 28 February 2014, for itineraries of seven to 34 nights and departures of more than 14 weeks ahead. An extra 10% off fares is also available.
If guests find that a Fred. Olsen cruise is not for them within 48 hours of stepping onto the ship, they need to let Guest Relations on board know. Fred. will arrange and pay for their flight back to the UK and refund the cost of the cruise.
Fred. Olsen is producing a brochure called ‘All-Inclusive Holidays’, targeted specifically at the ‘yet to cruise’ market. It will have simplified pricing based on one cabin type and will use more familiar mainstream cruise vocabulary, such as ‘Ocean View Room’, rather than ‘Outside Cabin’.
Nathan Philpot, Sales and Marketing Director for Fred. Olsen Cruise Lines, said: “There are more people considering cruising – over 12 million adults – than have actually been on one.
“Typically, the misconceptions for the ‘yet to cruise’ are the fear of seasickness, that cruise ships are cramped, the high cost of drinks and inflexible dress codes. We need to show people that these barriers are not real.”