The majority of UK agents are feeling positive about the travel industry, according to a new survey conducted by Carnival Cruise Lines.
The findings are from the company’s third Travel Agent Mood Index, an annual poll that aims to gauge the level of optimism in the UK travel trade.
The nationwide survey found that 84% of travel agents feel positive about the health of the travel industry during 2013, a 2% increase from last November’s study. Only 1% of agents felt very negative about next year’s summer season.
The survey also revealed that 76% of British agents hit their sales targets during Q2 and Q3 this year, and a further 79% predict they will hit their targets for Q4. Agents were most confident about booking all-inclusive holidays, package holidays and cruise holidays.
17% of agents said safety was one of the biggest challenges facing the cruise sector in 2013 – down significantly from 33% last year.
Adolfo Perez, managing director for Carnival Cruise Lines UK, says: “It’s been a challenging year for the industry so it’s great to see agents in positive frame of mind heading into 2014. We’re pleased that cruising continues to generate substantial business for the trade in the UK.”