The Gulf countries will soon have a taste of Germany with its annual ‘Dallal fi Almania’ (‘Feel Good in Germany’) 2014 road show. The German National Tourist Office (GNTO) recently kicked off the event in Kuwait. The event was launched in the presence of HE Eugen Wollfarth, German ambassador to Kuwait, and organized in partnership with Lufthansa German Airlines.
The tour will cover Abu Dhabi and Dubai in UAE too. The focus of this year’s road show will be on the tourist offerings for families and young travellers.
“Our road show comes at a time of record visitor numbers from the Arabian Gulf to Germany. We have seen unabated growth over recent years, and are pleased that the GCC is now Germany’s fourth-largest non-European tourism source market,” said Adnan Ben Abdallah, marketing and sales manager at the German National Tourist Office (GNTO) in the Gulf region.
According to figures from the Federal Statistical Office, overnight stays by travellers from the GCC totalled 1,543,717 in 2013. This represents an impressive increase of 20.2% compared with 2013. Outside Europe, only China, USA and Russia accounted for more visitors to Germany in 2013. A further increase of 19.1% was registered in the first month of 2014 as compared to January 2013, with 85.362 overnight stays by GCC travellers to Germany.
In total, 21 partners, representing accommodation, attractions, tourism services, transportation and healthcare services sectors in Germany, supported the road show.