Coral Hotels & Resorts is undergoing a major brand overhaul. The Company will soon unveil its new corporate identity at the forthcoming Arabian Travel Market (ATM).
Laurent A. Voivenel, CEO, HMH – Hospitality Management Holdings, said: “We operate in a highly competitive, complex and dynamic environment. We felt it was time to refresh the identity of Coral Hotels & Resorts because of challenges and opportunities we see as we expand.”
He further explained: “Digital and social engagement has moved brands outside of advertisements into incidental exposure. As part of our marketing and rebranding strategy, we are investing in new digital platforms to optimize consumer experience.”
The new identity will offer a strong, consistent and focused brand identity on all customer-facing fronts. Laurent is confident, the new identity, will tremendously bolster the Coral brand. The branding, communication and marketing strategy is going to be critical in gaining and retaining market share.