Inbound tourism to Australia has witnessed a boost, post an evaluation of the Emirates-Qantas partnership. On the start of the one year anniversary, Qantas positive inbound tourism data for regional Australia with Queensland, Tasmania and the Northern Territory standing out.
“The joint network has delivered on its promise to boost inbound tourism for Australia and its regional cities in particular. This is in particular with Emirates customers booking on Qantas domestic services as part of their journey,” said Simon Hickey, chief executive officer, Qantas International.
As per statistics, across the city gateways, international customers have purchased an average of five times more fares to top regional centres including Cairns and Hobart, as compared to previous partnership arrangements for Europe. There has also been a significant increase in bookings for new codeshare destinations including Alice Springs, Darwin and Townsville.
Hickey further added: “We are promoting Australia to a bigger audience than ever before. The majority of Qantas and Emirates customers travelling to Australia are from UK, Middle East, Singapore, Germany and Italy.”