SODIC has rolled out its latest initiative to support Egyptian economy. This new initiative focuses on domestic tourism by sponsoring the ‘Helwa Ya Baladi’ initiative. This is being done in collaboration with the Egyptian Tourism Promotion Authority headed by ambassador Nasser Hamdi.
Given the tourism sector’s direct impact on overall development of the state economy, SODIC believes promoting tourism, especially domestic tourism, requires support of all Egyptians.
The Helwa Ya Baladi initiative was launched with the objective of encouraging and developing domestic tourism among Egyptian citizens. The project has undertaken a comprehensive marketing campaign to raise awareness of the Egyptian touristic destinations and attractions and has been working to provide attractive travel packages and promotional offers for all target segments.
The initiative will conclude on 26 April with a festival and exhibition.