Starwood Hotels & Resorts will impose a ban on shark fin dishes at its hotels this summer.
From July 2014, the US hotelier said it will longer procure shark fins at any of its 1,300 hotel restaurants around the world. Starwood will then completely eliminate the consumption of shark fin dishes at its properties, “without exception”, by the end of the year.
“At Starwood, we believe economic growth and the well-being of society are inextricably tied to the health of the environment, including the health of the world’s oceans and its inhabitants. Our worldwide ban on shark fin represents an important, environmentally responsible step to aid in the collective goal of marine preservation,” said Frits van Paasschen, Starwood’s president & CEO.
“As a company with a collection of hotels that span the globe, Starwood has a unique opportunity to influence travellers and guests worldwide, and to underline the importance of good stewardship of our planet.”
Starwood first removed shark fins from its public menus in 2012, and has since reduced overall purchases of shark fins by 79%.
The company’s global ban marks another major move towards a shark fin-free hotel industry. Hilton recently banned the dish at all its hotels in Asia, while other regional hotel groups including Shangri-La and Peninsula have also joined the cause.
Starwood first published its ‘Sustainable Food & Beverage Policy’ in 2012, which aims to act on the principles of sustainable food and beverage sourcing, production, consumption and disposal across it global portfolio of properties.