Citymax Hotels has launched a new strategic CSR initiative titled Citymaximum. This is a drive that is strongly focused on local environmental responsibility and health of its employees.
The plan is being being rolled out this month and has been divided into three sections – beach cleaning drive, adopt-a-community initiative and healthy living campaign for Citymax employees.
The beach cleaning drive will take place from April to June, and will include Citymax executives and employees with families. The healthy living campaign for Citymax employees includes a revitalised canteen menu. In addition, yoga classes are being offering as well as weekly team walks and jogs in neighbourhood parks.