Broadway Travel Group has launched a new cruise division to its package holiday business.
The cruise arm will be headed up by Andrew McKenna, who was most recently running Major Cruise at Major Travel and also set up Cruise Answers at Freedom Travel Group.
Broadway will now be selling cruise packages with lines including Carnival, Costa, MSC and Celebrity and will act as the GSA for Spain-based Pullmantur Cruises.
“We are delighted to now be able to offer our clients the option of great value cruise holidays. The buying power of the Broadway Travel Group ensures market beating pricing and our dynamic packaging will provide a wide range of flexible deals,” said Jason Waldron, marketing director at Broadway Travel.