Mumbai’s EsselWorld has launched a new attraction titled ‘Shot n Drop’.
The new ride at the amusement park is developed by HUSS Park Attractions, comprising 24-seater thrilling shot and fall movements of the gondola, this ride is an addition to more than 70 plus attractions offered by the park.
Commenting on the new ride, Shirish Deshpande, Chief Executive Officer, Pan India Paryatan Pvt. Ltd. (PIPPL), “Within a few days of the launch Shot n Drop has become the latest attractions in the park, taking thrill to an all new level, our visitors are not only enjoying but also appreciating the ride. At EsselWorld we strive in engaging audiences in new and exciting ways and hence we have been introducing new rides at the park”
The ride is being extensively promoted through an integrated marketing and communication strategy comprising of AD campaigns in print, out of home and radio channels. Interactive events and on ground activations have been initiated to widely promote and engage the consumers. It is further supported by various online campaigns and contest on social media platform and digital marketing.