Thomas Cook India has launched a new product in the Indian market.
The tour operator has launched ‘City Breaks’, focusing on viable emerging segments like business travellers and the time-poor Indian, hungry for a quick, convenient trip planner to explore a city rather than merely visit or transit.
Thomas Cook’s internal research revealed that almost 75% of its outbound individual segment travels on business; with potential growth of 35% annually. While the intent of such travel is functional and focussed around business, almost 85% respondents indicated a willingness to extend their trip to discover the pulse of the city and its surrounds.
The operator will offer City Breaks across 91 global cities. Starting with a two-night stay, the itineraries are quick post business getaway, along with add-ons items to the vacation. The tour operator will offer accommodation, transfers and must-do sightseeing included, while the itinerary can be personalised at will. A unique element to each City Break is the master touch -“Thomas Cook Suggests”- an insider secret that helps travellers experience a city in a new light. Apart from the itinerary and add-ons, the Thomas Cook’s City Breaks catalogue also features valuable tips like country information and local currency.
Commenting on the announcement, Shibani Phadkar, senior vice president & head for leisure travel (outbound) products, contracting, operations & tour management at Thomas Cook (India) Ltd. said, “Compact, quick, engaging yet flexible holidays are the need of the hour and that is exactly what our innovative City Breaks is all about. The Indian traveller of today is keen to step out of the boundaries of a structured itinerary and spontaneously explore a destination at will. And our City Breaks offer a great fit: bite size options with great flexibility and a delightful diversity of add-ons.”