The stage is set for the upcoming Arabian Travel Mart (ATM) which is set to experience its biggest year to date.
The latest statistics from ATM organiser, Reed Travel Exhibitions, indicate that demand from new exhibitors has risen, requiring an additional hall with 23,500sqm of floor space.
More than 100 new exhibitors will attend ATM at the Dubai International Convention & Exhibition Centre from 5 to 8 May 2014. Among the debutantes are Kenzi Hospitality, IMG Worlds of Adventure, Al Rais Tours & Holidays, Al-Futtaim Travel, Kuwait Airways, and Akbar Gulf Travels of India. There will be more than 2,500 confirmed exhibitors ready to welcome an expected 21,000 trade visitors.
Vertical sector growth has been repeated yet again, with travel technology company presence up 14% as technological innovation and online booking trends dominate strategic development.
In terms of geographical regions, the number of Middle East and UAE exhibitors has increased by an impressive 11% with Asia exhibitors rising by 7% on 2013 attendance.
“An increasing number of home-grown hotel brands along with our spotlight on luxury tourism have contributed significantly to the 5% growth we have experienced in the hotel sector at ATM,” said Mark Walsh, Portfolio Director, Reed Travel Exhibitions.
“Add to that our 120 targeted Hosted Buyers, who represent the luxury sector, cruise, medical and leisure markets, and we have the makings of an incredibly diverse event this year.”