Expedia rolls out new ad campaign

Expedia rolls out new ad campaign

Expedia has launched a new campaign in India.

The new campaign promotes Expedia's hotel offering
The new campaign promotes Expedia’s hotel offering

The new campaign ‘what’s your hotel type’, further strengthens the company’s position in the Indian market.

“From our experience in the Indian market, we have observed that more and more Indian travellers are shifting online and do their research well to find the most affordable deals on hotel bookings since there is a little negotiation on flight prices. The campaign is designed keeping in mind these travel needs, where in Expedia being a strong player, is in a position to offer huge discounts on hotels and thus enabling the travellers to spend less and experience more during their holiday,” said Manmeet Ahluwalia, head of marketing at Expedia India.

Gary Marshall
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Gary Marshall
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