Recent statistics reveal that in the first two months of 2014, some 1,612 Brazilians stayed in Abu Dhabi’s hotels and hotel apartments, which is an 83% rise on January and February last year. On average Brazilian guests stayed 3.34 nights and they delivered in total 5,389 guest nights, which is up 37% on the two months comparison.
Riding on this growth, Abu Dhabi’s tourism industry is looking to target this growing potential market at the forthcoming World Travel Market Latin America. TCA Abu Dhabi will attend the event with nine-participants.
“The Brazilian market, with its huge population and high available spend, is of enormous potential, particularly from the stop-over point of view as Brazilians travelling to Far East and Australia can connect easily via Abu Dhabi and may choose to break their journey to rest and take in the sights,” said Mubarak Al Nuaimi, promotions and overseas offices director, TCA Abu Dhabi.
Etihad Airways is targeting the Brazilian market with exclusive guest services, such as chauffeur services to and from airports and a 30kg baggage allowance on premium classes.