JW Marriott Marquis expects to double revenue

JW Marriott Marquis expects to double revenue

JW Marriott Marquis
JW Marriott Marquis

JW Marriott Marquis hotel expects revenue growth of 100% this year over 2013 as the property boosts its room inventory, according to its new general manager, Bill Keffer, as reported in Gulf News.

The hotel, owned by Emirates Group, has 1,105 rooms with an addition of 301 rooms in the newly opened second tower. By the end of the year, the hotel is expected to have 1,608 rooms.

Keffer expects that demand from guests will absorb the new inventory. “I have never worked in a market that continues to absorb inventory the way this one does,” said Keffer.

Meanwhile, the hotel has been expanding its food and beverage offering, which is expected to post a revenue growth of 30-40% this year over 2013. As Dubai International Airport undergoes runway repair work for a period of 80 days starting 1 May, Keffer does not think it will result in a huge drop in business for the property. Dubai Airports said number of flights at the airport will be reduced by 26% during repairs.

The JW Marriott Marquis’ main source markets are the Gulf Cooperation Council (GCC) countries (40-50%) and Western Europe. However, hotel has guests from other markets, namely China, India and South America, among others.

“The GCC is a great market, but it will not fuel growth that we need for the long-term in this market. We need to find other source markets,” he said.

Gary Marshall
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Gary Marshall
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