Air China has signed a new merchandising agreement with Travelport that will see the airline participate in the travel technology company’s new ‘Rich Content and Branding’ programme.
Scheduled to be launched globally in the coming months, Rich Content and Branding allows airlines to control how their flights and ancillary services are visually displayed and described on travel agency screens. The technology forms part of the Travelport Merchandising Platform.
“We are delighted to expand our partnership with Travelport by adopting their new Rich Content and Branding technology,” said Air China’s deputy GM of network & revenue management, Na Na.
“The solution offers the ability to differentiate our products and services against other airlines in the GDS, whilst maintaining brand consistency with Air China’s other sales channels, providing a holistic brand experience for both travel agents and travellers.”
Air China joins 26 other airlines, including full service, hybrid and low-cost carriers, to have signed up to use this new technology.
“We are delighted that Air China has signed up for Rich Content and Branding, and look forward to working closely with them to maximise the full capabilities this breakthrough technology has to offer,” said Damian Hickey, Travelport’s vice president of global distribution sales & services for Asia Pacific.