Japanese arrivals surge in Q1

Japanese arrivals surge in Q1

Country welcomes 2.87m visitors, driven by Chinese market

Country welcomes 2.87m visitors, driven by Chinese market

Tourists at the Sensoji Temple in Tokyo
Tourists at the Sensoji Temple in Tokyo

Japan achieved a record number of international arrivals in March 2014.

According to data from the Japan National Tourism Organization (JNTO), the country welcomed 1.05 million visitors last month, up 22.6% year-on-year and breaking the previous record set in July 2013.

The result boosted Japan’s first quarter tourism arrivals total to 2.87m, 27.5% more than in Q1 2013.

The growth was driven by arrivals from China and Taiwan. Visitor numbers from Mainland China (+87.2% to 478,200), Taiwan (+45.8% to 596,600) and Hong Kong (+30.9% to 192,600) all saw strong double-digit growth, as did Thailand (+64.0% to 132,600), which was boosted by Japan’s recent visa waiver scheme for Thai nationals.

Japan’s biggest visitor source market, South Korea, provided 679,100 arrivals in Q1 2014 – up 0.5% year-on-year, while the largest non-Asian source market was the US, which provided 192,700 visitors, up 11.7% year-on-year.

Japan welcomed a record 10.36m international arrivals in 2013.

Mark Elliott
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Mark Elliott
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