Japan achieved a record number of international arrivals in March 2014.
According to data from the Japan National Tourism Organization (JNTO), the country welcomed 1.05 million visitors last month, up 22.6% year-on-year and breaking the previous record set in July 2013.
The result boosted Japan’s first quarter tourism arrivals total to 2.87m, 27.5% more than in Q1 2013.
The growth was driven by arrivals from China and Taiwan. Visitor numbers from Mainland China (+87.2% to 478,200), Taiwan (+45.8% to 596,600) and Hong Kong (+30.9% to 192,600) all saw strong double-digit growth, as did Thailand (+64.0% to 132,600), which was boosted by Japan’s recent visa waiver scheme for Thai nationals.
Japan’s biggest visitor source market, South Korea, provided 679,100 arrivals in Q1 2014 – up 0.5% year-on-year, while the largest non-Asian source market was the US, which provided 192,700 visitors, up 11.7% year-on-year.
Japan welcomed a record 10.36m international arrivals in 2013.