Tourism New Zealand’s TRENZ 2014 has seen registration of 300 international buyers in Auckland next
TRENZ will be held in Auckland from 18-21 May 2014 with 260 suppliers showcasing their products to the buyers.
“Highlighting the importance of TRENZ, 85% of buyers of last year’s event said it was more important than any other marketing and purchasing activities they undertake. Buyers are coming from 30 countries to attend TRENZ 2014, including traditional visitor markets such as Australia, the UK and the USA, and newer markets where New Zealand tourism is targeting high-value visitors, such as Brazil and Indonesia. The number of buyers attending from India has increased to 14, up from 10 at last year’s event,” said Ann-Marie Johnson, communications managers at Tourism Industry Association New Zealand (TIA).