In a bid to attract more GCC residents, Tourism Ireland has its Arabic website in the GCC. The new website has been rolled out with a view to raising awareness of Ireland’s tourism offering.
The new website www.Ireland.com/ar follows launch of the English equivalent early last year. It also highlights Tourism Ireland’s continued investment in the Gulf region. With a year-on-year increase of approximately seven per cent in GCC visitor numbers to the island of Ireland, the tourism board has placed more focus on direct communication with particular focus to online platforms.
Thomas Redmond, Tourism Ireland’s representative in the Middle East, said: “Online communication is increasingly important for Tourism Ireland when engaging with visitors from the GCC. The new Arabic website is an extension of our e-communications strategy which includes a combined following of 28,000 social media fans on Facebook and Twitter.”
As per statistics, “Approximately 45,000 visitors from GCC countries visited Ireland in 2013, a seven per cent rise on previous year. The current year shows no signs slowing down, in fact number of Irish visa applications from the GCC in quarter one has increased by 22% in comparison to 2013.”
The new portal offers Middle Eastern visitors with culturally-curated exclusive content. The new platform aims to assist travel agents and tour operators in the GCC to promote Ireland as an attractive tourism destination.