Rotana rolls out UK Black Cab campaign

Rotana rolls out UK Black Cab campaign

Rotana's UK initiative
Rotana’s UK initiative

Rotana recently announced that the hotels welcomed more than 300,000 guests from UK last year. This makes the country its third-biggest source market to UAE as well as Rotana.

“The UAE is experiencing a year-on-year increase of 10% in number of visitors from UK. The goal of our campaign is to capitalize on this ever-growing interest,” said Omer Kaddouri, president & CEO of Rotana.

With total traffic from the UK to Rotana accounting for 19% of business, the company is further strengthening its positioning in the market. This is being undertaken with a promotional campaign on black taxis of London. The objective of this campaign is to boost business from the UK by at least 15% in 2014. The livery of taxis will showcase the Rotana brand for a year.

Gary Marshall
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Gary Marshall
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Tourism