UK hotel brand plans India entry

UK hotel brand plans India entry

To set up 100 Eco-friendly hotels in the country

To set up 100 Eco-friendly hotels in the country

Eco Hotels UK Plc plans to enter the Indian market.

The company will set up steel module building factory near Pune
The company will set up steel module building factory near Pune

The UK-based hotel company aims to operate close to 100 eco-friendly properties by 2022. The first market we are targeting is the growth market of India, which has one of the largest demands for hotel rooms in the market. It is the intention of the company to develop an inventory of 10,000 rooms by 2022, which will amount to 100 hotels with 100-room average,” said Suchit Punnose, CEO of Red Ribbon Asset Management, owners of Eco Hotels UK told the Economic Times.

The company is setting up a steel module buildings factory in Indapur, Pune, which will commence production in 2015 with an annual capacity to roll out 40 hotels with 100 rooms each per annum. “The ability of the steel modular technology to deliver a hundred-room hotel completed in 24 weeks on a fixed cost and time guarantee is a powerful tool for Eco Hotels UK Plc to achieve its roll out target,” said Punnose.

The Eco and Ecolodge will represent premium-value budget pricing across all properties. The properties will have solar rooftop and wind turbines to generate green energy, while the buildings will have high LEEDs rating as it is built on modular technology, thereby significantly reducing the carbon footprint.

“We are planning to increase our operating inventory levels to 300 rooms in fiscal year 2014-15 and rapidly scale up the roll out of the franchises across the country this year. We have identified issues related to Indian hotel sector and have definitive plans to mitigate them to deliver uniform guest experience and value for money in a professional manner across all our properties,” opined Jay Krishnan, CEO of Eco Hotels UK Plc.

Gary Marshall
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Gary Marshall
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