Staged at the Mandalay Bay Resort and Casino in Las Vegas, Wyndham Hotel Group’s global conference brought together more than 6,000 franchisees and owners representing many of the organisation’s more than 7,600 properties across 70 countries.
“It’s absolutely vital for our franchisees and hotel owners around the world that our powerhouse brands deliver on their promises and continue to evolve with the changing needs and demands of today’s travellers,” said Geoff Ballotti, Wyndham Hotel Group’s president and chief executive officer. “Focusing our energy and resources on better product quality, valuable technology and innovative new marketing programmes, as well as realigning our teams to offer the highest level of support to our properties, is paramount for the continued growth of our company.
Key initiatives announced during the conference included:
– A major overhaul of Wyndham Rewards programme that will allow members to use 15,000 points to redeem a free night’s stay – known as a ‘Go Free’ award – at all 7,500 participating properties worldwide;
– A new organisational structure with dedicated resources for each of Wyndham Hotel Group’s brands will focus on operational and brand consistency coupled with a continued push to remove a record number of lower-quality hotels.
– The roll-out of a cloud-based SynXis Property Manager from Sabre Corporation with a fully connected and automated revenue management tool powered by Infor’s EzLITE is underway. Additionally, Wyndham Hotel Group announced it will migrate its central reservations systems to Sabre’s industry-leading SynXis Central Reservations solution later this year.
– The rollout of a new multichannel advertising campaign and digital content enhancements.
The company also announced that, in addition to its core focus of improving hotel and brand quality, it has engaged Siegel & Gale, a brand strategy firm, to help lead efforts to more clearly define the positioning of each of Wyndham Hotel Group’s brands and their core value propositions.