TAT targets international MICE travellers

TAT targets international MICE travellers

Thailand looks to boost its MICE business
Thailand looks to boost its MICE business

The Tourism Authority of Thailand (TAT) has recently rolled out a campaign launched by the Thailand Convention and Exhibition Bureau (TCEB) to build awareness of Thailand’s MICE industry.

The campaign has been launched to reinforce the destination’s positive image as a premiere MICE destination.

Chattan Kunjara Na Ayudhya, executive director of the advertising and public relations department, TAT and Nopparat Maythaveekulchai, president of TCEB inaugurated the campaign.

Under the theme, ‘spice up your business agenda’, the campaign includes an aggressive digital marketing plan, development of a Thai MICE web portal, and launch of a mobile application for MICE travellers and professionals. The campaign aims to increase MICE visitor numbers and spending.

A series of online marketing promotion and PR campaigns will be conducted throughout 2015 in potential key markets.

Chattan Kunjara Na Ayudhya said: “MICE travellers have high-spending power. TAT aims to increase number of quality tourists, and as such we have been an active partner in this campaign which will reaffirm Thailand’s position as the world’s best business and leisure destination. It will accommodate and facilitate MICE travellers as well as attract them to come to Thailand and stay longer for leisure.”

The campaign is targeted at international business travellers, international delegates, trade visitors and trade exhibitors.

Gary Marshall
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Gary Marshall
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Tourism