The Middle East region is proving to be profitable venture for Rocco Forte Hotels.
The Group has witnessed increased revenue from the Middle East during the past fiscal year. The Hotel’s most important markets in the region for 2014 continued to be the Gulf states of the Kingdom of Saudi Arabia, UAE and Qatar. The countries which showed most significant growth in travellers were witnessed in Lebanon, Jordan, and Kuwait.
The top three properties receiving most business from the Middle East were The Charles Hotel (Munich), Hotel de Russie (Rome), and Brown’s Hotel (London). The properties which saw the most significant increase in visitors from the region were Verdura Resort (Sicily), Hotel Amigo (Brussels), and Hotel Savoy (Florence).
Sir Rocco Forte, chairman and chief executive of the company said: “We have recently announced the strategic investment by Fondo Strategico Italiano Spa (FSI) with the aim of doubling number of operating hotels in the collection in the next five years. Our next new property opening will be in Jeddah later this year.”
As a result of the deal, Rocco Forte Hotels is already at an advanced stage of discussion concerning a number of developments in Italy. The group is also involved in a project in Shanghai, and it is exploring opportunities in New York, Paris, and Madrid.