Carling has launched a new UK promotion, ‘Brighton or Barbados, which offers 1,000 consumers the opportunity to spend their May Day bank holiday in either Brighton or Barbados.
The campaign will encourage consumers in the UK to make the most of their extended weekend, by entering the first come, first served promotion to book a two or four person bank holiday getaway for just £49 per person. The twist is that they won’t know until after they’ve booked whether they’re going to Brighton or Barbados (1 in 3 holidays will be in Barbados).
The holidays will be delivered by Expedia, the exclusive travel partner for the promotion, which has developed an online hub where travellers can explore the promotion, book their holiday to ‘Brighton or Barbados’ and find out which destination they will be visiting.
The promotion is being supported by an integrated campaign, which launched across the UK this week.