The company said this week that its new upscale lifestyle hotel concept would be “ideal” for primary and secondary cities in India, such as Ahmedabad, Bengaluru, Chennai, Delhi, Hyderabad, Kolkata, Pune, Lucknow and Mumbai, as well as resort and religious pilgrimage destinations such as Goa, Jaipur, Katra, Shirdi, Tirupati.
“The economic outlook is optimistic and the demand for rooms in India has been growing by double-digit percentages over the past decade, and this is expected to continue for the next few years,” said Thorsten Kirschke, Carlson Rezidor’s president for Asia Pacific.
“This is a market that is prime for our Radisson Red brand, which is positioned to address the needs of savvy travelers, while meeting the expectations of bottom line-focused owners.
“Radisson Red offers a differentiated guest experience, with lower construction and operating costs than traditional upscale hotels due to a multi-functional approach to design and efficient space-planning. Radisson Red also gives owners the flexibility to customize the specifics to cater to the unique demands of each locale,” he added.
Carlson Rezidor expects to have 60 Radisson Red hotels globally by 2020, approximately half of which could be located in the Asia Pacific region.
The launch of Radisson Red forms part of Carlson Rezidor’s aggressive expansion plans for India. The company currently has 117 hotels either operating or under development across 45 cities in India, including 14 state capitals. But under the company’s latest plans, revealed earlier this week, this will increase to 170 hotels within the next five years, including properties in every state capital.
Radisson Red targets “millennial-minded” guests, with brand features including free Wi-Fi, “super-sized” TVs with smartphone connectivity, high-tech meeting space and 24-hour F&B outlets.