New tours target Indian female travellers

New tours target Indian female travellers

Thomas Cook India launches ‘What Women Want’ programme

Thomas Cook India launches ‘What Women Want’ programme

The ‘What Women Want’ programme offers a range of outbound tours
The ‘What Women Want’ programme offers a range of outbound tours

Thomas Cook India has launched a new product line aimed at female travellers.

The ‘What Women Want’ programme offers a series of outbound packages designed specifically for the needs of Indian women.

The company said it devised the programme following internal research into the trends of female travel. It found demand for girl groups, bachelorette tours, solo travel and luxury experiences, as well as what it termed “kitty parties”.

“Women travellers are clearly the next growth driver and our product teams at Thomas Cook India have developed unique packages, personalised to serve their needs,” said Shibani Phadkar, Thomas Cook India’s senior vice president of products & operations.

“Women take into consideration not just accommodation and sightseeing, but also elements like local cuisine, shopping, cultural sensitivities, safety and traditional nuances followed in each country.

“Travel serves as a great bonding experience and our ‘What Women Want’ packages have unique mother-daughter programmes, best-friend-forever trips and also kitty-party fun tours,” she added.

The new range of tours includes kick-boxing and cooking classes in Thailand, nature trails and a tree-top walk in Singapore, village cycling tours and spa sessions in Indonesia and island hopping and shopping in Malaysia. Other destinations available in the series include Italy, France, the UAE, USA, Vietnam, Jordan and Morocco.

Mark Elliott
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Mark Elliott
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