More than 20 European hoteliers will visit Southeast Asia this week, to showcase their properties to travel agents booking group tours.
Organised by Kuoni Group Travel Experts, the trip will take place from 15-22 April 2015 and will allow hoteliers from 11 European countries to meet agents in Singapore and Jakarta and discuss how they can increase the number of group bookings from the ASEAN region.
The trip is being led by Marco Russi, Kuoni Group Travel Experts’ vice president for hotel sourcing & reservations.
“Southeast Asia presents enormous opportunity for the group travel industry with a mix of high volume mature source markets and faster-growing ones,” Russi said.
“Thanks to our close relationships with the travel trade throughout Asia, our itineraries feature first-rate access to the attractions and experiences that people want to see, coupled with the reassurance and security of native language tour guides, pre-planned meals and accommodation in hotels that are best able to meet their needs.”
During the week-long trip, Kuoni says hoteliers will learn more about the “size, value and particular needs of Southeast Asia’s group travel trade”. They will be introduced to key local travel agents and tour operators to showcase their properties in a series of one-to-one appointments.
“Decades ago, Kuoni helped establish the group travel industry from Asia to Europe. The huge number of group tours we support every year makes us an authority in helping hospitality providers learn more about the needs of Asian travellers. We have prepared an insight-packed week that will help Europe attract visitors from ASEAN’s growing nations in years to come, while helping educate Southeast Asia’s travel trade about the delights that await them in Europe,” Russi added.
Italy, France and Switzerland remain the leading destinations for group travellers from Singapore, although the Netherlands saw a 7% rise in the number of room nights booked last year, to overtake Germany into fourth place.
France is the most popular destination for Indonesian group travellers, followed by Italy and Switzerland.