With more than 22 million business travellers connecting to more than 180 destinations each year, the campaign seeks to increase foreign direct investment in Britain’s regions and is a unique opportunity for the participating areas to showcase why they are open for business and great places to invest, work and live.
The six participating city regions will each receive six weeks of advertising across digital platforms throughout all of Heathrow’s terminals, prime poster locations and exhibition space in arrivals halls. The North East will be the first to feature when the campaign launches on the 18 May, followed by Northern Ireland, Leeds, Glasgow, Cardiff and Bristol.
Heathrow CEO John Holland-Kaye said: “As the UK’s only hub airport, Heathrow is our front door for global investors. I hope that by encouraging them to visit and invest in our great cities, we can help to grow and rebalance the British economy.”