Dubai Parks and Resorts recently signed an exclusive agreement with Picsolve International.
The partnership will create one of the world’s largest photography integrations, with Picsolve managing a full-range of image requirements.
The agreement, which is expected to bring AED 100 million in revenues over a five-year period, sees Picsolve managing a full-range of digital, video and image capture solutions.
Vinit Shah, chief destination management officer of Dubai Parks and Resorts, said: “We are focused on ensuring long-term revenue-generating opportunities for our shareholders. Picsolve will provide an integrated image experience across the destination, including motiongateTM Dubai, LEGOLAND Dubai, and Bollywood ParksTM Dubai.”
Picsolve will manage photo and video services on rides, on sets, and with characters, along with computer-generated experiences with Picsolve’s GSX technology platform. Additionally, roaming photographers will be on ground to capture images for park visitors.