Ascott teams up with Samsung for high-tech rooms

Ascott teams up with Samsung for high-tech rooms

New apps to enable guests to control in-room devices from their smartphones

New apps to enable guests to control in-room devices from their smartphones

Yong Sung Jeon, Samsung's president & CEO for Southeast Asia & Oceania, with Lee Chee Koon, CEO of Ascott
Yong Sung Jeon, Samsung’s president & CEO for Southeast Asia & Oceania, with Lee Chee Koon, CEO of Ascott

Singapore-based serviced apartment group Ascott is planning to modernise its guest experience with the launch of a series of high-tech room upgrades.

Under a new joint project with Samsung to create a “next-generation serviced residence”, Ascott will fit its rooms with a range of new technological devices that can all be controlled from a single application.

This will allow guests to operate all in-room amenities, from the TVs to the washing machines, from their smartphones, tablets or even watches.

The project, which has been named ‘The Internet of Things’, will see Samsung develop a series of customised solutions for Ascott’s serviced residences. Ascott aims to test the new technologies at selected properties the first half of 2016, with a full roll-out across all Ascott serviced residences to follow afterwards.

“Ascott continuously seeks to innovate and test new ideas to ensure that we remain at the forefront of the industry,” said Lee Chee Koon, Ascott’s CEO.

Ascott Raffles Place, Singapore
Ascott Raffles Place, Singapore

“The Internet of Things technology is on the brink of quick adoption and it will come at a speed we can barely imagine. It will enable us to gain real-time insights to better understand the lifestyle and preferences of our guests and to anticipate their needs. Ascott aims to transform these complex data into useful information to improve customer experience and operational efficiency,” he added.

Guests will be able to use customised settings on their mobile devices or Smart TV to control one or multiple in-room devices simultaneously, both while in the room and outside.

This could include turning the air conditioning on or off, monitoring a laundry cycle, or heating up a kettle. Guests can also use their smartphones to get real-time views of the serviced residence via in-room cameras. In addition, Ascott’s housekeeping staff can be notified when it is time to turn down the room or replace items.

“We are confident that Ascott’s strategic alliance with Samsung… will make this compelling vision of a next-generation serviced residence a reality. Some of these smart home technologies may also be adopted by the other business units within the CapitaLand Group,” Lee added.

Mark Elliott
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Mark Elliott
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