AFOCH conducts China road shows

AFOCH conducts China road shows

Exterior view of Armed Forces Officers Club & Hotel (AFOCH)
Exterior view of Armed Forces Officers Club & Hotel (AFOCH)

The Chinese tourists are in the spotlight.

The latest to join the trend are the Armed Forces Officers Club & Hotel (AFOCH) who recently embarked on a week-long tourism road show in China.

AFOCH deputy director general, Peter Freeman said that AFOCH is a destination open to all public where local identity embraces other cultures. He said that tourists will find it ideal as the hotel serves Chinese food and Mandarin-speaking staff for guests who are unfamiliar with Arabic or English.

He noted, “AFOCH was amongst the first batch of certified ‘Welcome Chinese’ hotels in the region by China Tourism Academy in conjunction with Abu Dhabi Tourism and Culture Authority.”

According to the Abu Dhabi Tourism and Culture Authority, the emirate received 3.49 million tourists in 2014, which showed an increase of 25%, exceeding the 2014 target by nearly 400,000. This year’s target has been set at 3.5 m. China remains one of the biggest source markets for Abu Dhabi. The emirate welcomed 120,350 guests from China in 2014 – an increase of 166% on the previous year. The emirate expects to receive a significant increase in visitor numbers this year.

Gary Marshall
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Gary Marshall
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