IHG to revamp loyalty programme

IHG to revamp loyalty programme

Changes include new membership tier and expiry deadline for unused points

Changes include new membership tier and expiry deadline for unused points

InterContinental Hotels Group (IHG) has revealed significant changes to its loyalty programme, IHG Rewards Club.  IHG loyalty

IHG has committed to introducing a new membership level in July, which will be attained by members when they earn 75,000 qualifying points or stay at IHG hotels for 75 qualifying nights, over the course of a year.

IHG Rewards Club will offer its most loyal members in this new membership level 100% extra bonus points on qualifying stays. Members of this level will also be able to choose between receiving 25,000 points or upgrading a friend or family member to Platinum.

The qualification requirements for all membership levels have been restructured to make it easier for members to be rewarded for their loyalty. Club members will need to earn just 10,000 qualifying points or stay for 10 qualifying nights to be eligible for Gold membership. Gold members will need to earn 40,000 qualifying points or stay for 40 qualifying nights to reach Platinum membership.

One of the more controversial revisions will see members’ points expire in their entirety if they fail to earn or redeem any points at all in the previous 12 months. The change will be introduced in May.

Gary Marshall
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Gary Marshall
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Hotel & Spa