Accor acquires Fastbooking

Accor acquires Fastbooking

European hotelier reveals latest stage opf digital strategy

European hotelier reveals latest stage opf digital strategy

Photo by Nils Versemann
Photo by Nils Versemann

Accor has confirmed the acquisition of Fastbooking, a digital services provider for the hotel industry.

Founded in 2000, Fastbooking offers website development, channel management, marketing and revenue management solutions to more than 4,000 hotels, mainly in Europe and Asia.

Accor said the deal would “broaden the range of services” it can offer to its hotels. The move forms part of a multi-million dollar digital strategy that Accor unveiled last year.

“The takeover of Fastbooking will help speed up the implementation of our digital strategy,” said Sebastien Bazin, chairman & CEO of Accor. “Following the acquisition of Wipolo last October, this new transaction enables us to further expand our capabilities and strengthen our digital expertise for the benefit of our hotels.”

Accor kicked off its five-year, EUR225 million (US$243m) digital strategy in October 2014, with the acquisition of start-up app developer, Wipolo. Details of the Fastbooking deal were not revealed.

Mark Elliott
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Mark Elliott
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