In an effort to boost its tourism portfolio, Egyptian Tourism Authority recently partnered with Visa to launch a promotional campaign on social media.
The initiative looks to boost tourism in Egypt by targeting both domestic and international tourists.
The Egyptian Tourism Authority and Visa will also promote the online video campaign ‘Myeverywhere’ on Visa’s Facebook, Twitter, and Instagram pages. Every week for five weeks, one winner will receive a Visa prepaid card worth US$400 and a paid trip to one Egypt’s destinations.
“Given the current state of the online ecosystem, the Internet can potentially improve the image of the country through user-generated content on social media platforms. It allows users to upload content on various social media platforms that can be seen by millions of people who can interact with such content,” said Tarek Mahfouz, Visa Egypt country manager.
Amitabh Bachchan inaugurates the Nile festival
Indian Bollywood star Amitabh Bachchan was recently on a three-day visit to Cairo. During his visit, he inaugurated the third edition of the ‘India by the Nile’ festival. The 18-day India by the Nile festival is considered to be the biggest foreign fair in Egypt. The festival is organized by The Embassy of India, Cairo (through the Maulana Azad Centre for Indian Culture) in partnership with the Ministry of Culture, Ministry of Tourism, and Cairo Opera House.