Thomas Cook has reintroduced Croatia to its 2015 programme, allowing customers and agents to tailor-make package holidays.
The relaunch is being marked by an all-new media partnership, fully utilising all of the holiday company’s consumer and trade touch-points to create an integrated 360 marketing proposition aimed at driving incremental tourism to Croatia.
Thomas Cook offers a wide range of accommodation options including three exclusive concept hotels including Sentido, SunConnect and Smartline properties, flying options with partner airlines departing from most of the UK’s airports, and the option to add transfers.
“What’s great about holidays to Croatia is that in just over two hours’ flying time, customers arrive at a warm and sunny beach destination without having to break the bank,” explained Stefanie Berk, product & yield director, Thomas Cook UK & Ireland. “The country has a rich and diverse heritage, and is the ideal destination for those seeking a cultural break or looking to enjoy an authentic holiday destination.
The media partnership will see Thomas Cook and the Croatia Tourism Board integrate traditional and digital media in a high-profile, multimedia campaign.
Set to last for four months from its launch on April 23 2015, it will include branded content in print and online, in-store promotions across Thomas Cook’s retail estate, prominence in brochures and posters, a variety of social media activities, CRM and innovative print and digital marketing activity.
The initiative will be further supported by print advertising and digital, data-focussed marketing in Thomas Cook’s stores and elsewhere.