Josoor Institute, QTA partners to boost sports tourism

Josoor Institute, QTA partners to boost sports tourism

Qatar Tourism looks to target the sports segment
Qatar Tourism looks to target the sports segment

Josoor Institute recently inked a partnership with Qatar Tourism Authority (QTA).

The organisations recently conducted a professional development workshop in sports tourism. The workshop will be attended by over 100 delegates at Aspire Academy.

The two-day workshop, titled ‘sports tourism – a comprehensive overview’, provides an overview of sports tourism industry and underlines its importance in Qatar and the MENA region.

Although a relatively new concept, sports tourism is rapidly increasing in importance and becoming a central part of successful marketing campaigns for countries, sports and events organisations. The workshop focuses on how sports tourism manifests itself in different regions of the world and examines several case studies on sports tourism from around the world and the MENA region.

More than 100 delegates are taking part in the workshop. Delegates include representatives from Supreme Committee for Delivery and Legacy, Qatar Tourism Authority, Ministry of Economy and Commerce, Ministry of Interior, Qatar University, Qatar Football Association, Aspire, Qatar Museums, Wasserman Media Group, hospitality industry representatives and many others.

The first sports tourism workshop is the first in a series of two workshops to be delivered by Josoor Institute in partnership with QTA. The second workshop will focus on ‘implications of mega events for tourism and hospitality’ and is scheduled for 22-23 April 2015.

Gary Marshall
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Gary Marshall
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