Brits flock to Europe to cash in on strength of Pound

Brits flock to Europe to cash in on strength of Pound

53% more Brits visited the continent than Europeans visited the UK in March

53% more Brits visited the continent than Europeans visited the UK in March

As Sterling continues its run against the Euro, the number of Brits travelling to Europe is dwarfing the number of European travellers coming to the UK – and the trend shows no sign of stopping.  

More Brits are visiting Europe thanks to the strength of the Pound.
More Brits are visiting Europe thanks to the strength of the Pound.

According to a travel barometer by GoEuro, 53% more Brits travelled to the continent in March than Europeans visited the UK.

Currently, London is the most searched for European destination, however as current trends develop, GoEuro predicts that Paris will become the new favourite by European travellers in the second quarter of this year.

While the strengthening British economy is beneficial for Brits travelling internationally, the local tourism industry is likely to take a hit as European travellers look for more affordable options such as Paris, Amsterdam and Berlin.

“Our research highlights travel trends undertaken in the UK and Europe. It is interesting to see the widening gap of outbound UK travellers versus incoming European visitors as the British Pound continues to rise against the Euro. London traditionally has been the top destination for European visitors, however as the UK becomes more expensive, we predict London will be overtaken by Paris as the most popular destination for the second quarter of this year,” said Pablo Martinez, Head of PR at GoEuro.

Gary Marshall
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Gary Marshall
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