Thomas Cook launches new brand focused on short-break holidays

Thomas Cook launches new brand focused on short-break holidays

Travel giant consolidates its city-break business

Travel giant consolidates its city-break business

Thomas Cook has confirmed the launch of its new short-break brand, Thomas Cook City Escapes. 

The service is designed to simplify the company’s package proposition and offer B2B and B2C customers a clearer understanding of its range of short-break offers.

Thomas Cook City Escapes incorporates the city hotel product from FlexibleTrips, the retail brand used by Thomas Cook in-house and third-party agents to dynamically package holidays, and the Cresta brand, creating one brand and a single booking platform for its stores and our online customers.

Thomas Cook City Escapes will offer competitive pricing on a wide choice of city destinations, covering 31,000 hotels in more than 2000 destinations around the world. Product features include a full range of flight and travel options, from Eurostar to scheduled and low-cost airlines including Ryanair; pre-bookable private and shared transfers with Holiday taxis; and an extensive range of excursions and experiences integrated into the booking journey.

“Our research shows that 77% of Thomas Cook customers visiting our stores to book their beach break also enjoy three city breaks a year,” said Mark Maddock, director of City & Domestic & Contracting Cities, Thomas Cook UK. “Thomas Cook already offers city break product, but this previously sat across multiple brands. The simplification of our proposition has been made to harness those customers who might have searched for their city break elsewhere. We have not only enhanced the breadth of our offering but also the way it is presented, allowing customers to more easily choose the short break that’s right for them, in the knowledge that they are booking with the country’s most trusted leisure travel provider.”

To this end, Thomas Cook has also introduced a dedicated B2B cities booking platform for its internal and third-party travel agencies to use, as well as re-positioning its B2C cities web-pages.

Thomas Cook and The Co-operative Travel agents will be provided with extensive training on the new system.

Gary Marshall
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Gary Marshall
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