UKinbound launches new inbound tourism campaign

UKinbound launches new inbound tourism campaign

Initiative is designed to highlight the value of inbound tourism to the UK economy

Initiative is designed to highlight the value of inbound tourism to the UK economy

UKinbound has launched a new campaign designed to showcase the value of inbound tourism to the UK economy. 

International visitors to the UK spent £22 billion in 2014.
International visitors to the UK spent £22 billion in 2014.

UKinbound’s ‘Tourism ABC’ campaign calls upon the new Government to Acknowledge, Build and Commit to tourism; investing in an industry that is showing year-on-year growth, boasting record-breaking figures with visitor numbers and spending up by 6% generated by a total of 35 million visitors to the UK in 2014.

UKinbound cites data that shows overseas visitors spent £22 billion in 2014, confirming the industry’s position as the country’s seventh biggest export earner.

UKinbound CEO Deirdre Wells OBE, said: “With the incoming new Government soon upon us, it is crucial that we raise awareness and highlight the vital role UK inbound tourism plays within the economy so that the right direction is taken for this sector across the next five years.

“Concrete evidence highlights the UK’s tourism industry as one of the country’s most successful sectors and it is capable of growing even further, driving employment and export income, but only with the necessary government support.  Our ‘Tourism ABC’ has identified key contributors to continuous success and we are asking the Government to simply Acknowledge, Commit and Build them.”

Gary Marshall
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Gary Marshall
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