Brazilian tour operators increased their turnover by 6.7% in 2014, earning BRL11.87bn (US$3.98bn), it was announced at WTM Latin America this week.
Braztoa, the Brazilian Tour Operators’ Association, which accounts for agents responsible for about 90% of all tour packages sold in the country, released its 2015 Yearbook at a press conference in Sao Paulo. The number of travellers increased by 1.9% year-on-year, resulting in 6.01 million passengers – enough to fill all 12 stadiums used in the FIFA World Cup, 10 times over.
Brazilians are now also important players in international spending, with US$26bn spent abroad in 2014. This puts them at number 10 in the world, having risen from number 22 in 2013, and representing a 100% growth in five years.
The domestic market represents 68.4% of demand for Braztoa-associated operators, with a average value per passenger of BRL1,460 (US$490). International market grossed the remaining 31.6%, worth BRL5.435m (US$1.82m).
By region, the northeast received over 54% of domestic travels, followed by the southern region with 14%.
In terms of sales channels, travel agents lead the way with 53% of trips, followed by owned stores and franchises with 41% and then online sales making up 6%.
For travelling duration trends, trips lasting five to nine days were the most popular (52%), ahead of trips lasting over 10 days (31%).