The Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) recently unveiled the Abu Dhabi Summer Season programme for 2015.
This three month-long event will have a keen preference for families. The Abu Dhabi Summer Season will feature headline theatre shows, an illusionist, live international children’s shows, Arab and European comedy acts and live concerts. The season will run from 11 June to 5 September 2015.
A huge marketing and promotional campaign to promote the summer season has also been launched across the GCC and India. The 2014 Summer Season saw 786,376 guest arrivals, an increase of 20% during June, July and August with the corresponding period the previous year. Guest nights from the GCC, not including from the UAE, increased by 25%, from India by 26% and from Europe 19%.
“We saw significant interest in last year’s Summer Season and hotel occupancy with an additional 2,495 hotel rooms grew by a total of seven percent from 2013. Obviously, we are aiming to improve that figure again this season,” added Sultan Al Dhaheri, acting executive director of tourism sector, TCA Abu Dhabi.
The Alchemy Project will be bringing six shows with a total of 44 performances in Abu Dhabi, Al Ain and the Western Region.