Following the move, accommodation providers using eRevMax’s RateTiger and Connect solutions, as well as the recently announced Live platform, will now be able to make real-time rate and inventory updates in Ctrip, and receive bookings directly into their property management systems.
Shanghai-based Ctrip currently offers 170,000 domestic and 510,000 international hotels and other accommodation options covering 200 countries and territories. The integration with eRevMax forms part of its plans to expand across the globe, with a key focus on Southeast Asia, the US and Latin America.
“Our partnership with eRevMax provides properties with an easy to use interface to manage rates and allotments distributed through our sales channel,” said Maria Sun, executive vice president & CEO of Ctrip’s hotel business unit.
“eRevMax’s robust distribution platform has changed the way hotels can cost effectively manage multiple channels online. This seamless integration will help our clients to significantly reduce time and tools they spent on managing rates and inventories.”
eRevMax’s connection with Ctrip is currently being implemented by Kempinski Hotels and is available to all existing eRevMax hotel customers.
“China is a key market for our growth and this integration with Ctrip will certainly improve our portfolio offering a diverse range of distributors through the eRevMax Channel Ecosystem,” said Greg Berman, eRevMax’s chief operating officer.
“Hotels using any of our distribution solutions can update rates and inventory across all their channels in one step, and the updated rates will be immediately available to the 250 million customers of Ctrip.”