Travelport has launched a new business intelligence product for travel agencies in the Asia Pacific region.
The product, known as c, is designed to provide information on all areas of an agency’s business, including booking trends, additional revenue opportunities, emergency notifications and agent productivity. It presents this data in a web-based format, allowing agency managers to analyse their business performance.
“As Travelport moves to expand both our ‘Air and Beyond Air’ offerings, a business intelligence solution like Agentivity is incredibly useful to our agency customers,” said Mark Meehan, managing director of Travelport Asia Pacific.
“[It] enables them to fully exploit the business opportunities we offer through our Travel Commerce Platform and concurrently upgrade the professional competency of their own operations.”
No software installation is required to use the new system, which was developed by the UK-based Inside Group.
“Agentivity significantly enriches the data we can collect in the agency environment and turns it into actionable insights that enable travel agencies to work smarter and more efficiently. We look forward to building on our relationship with Travelport in the Asia Pacific region,” said Edd McArdle, co-founder of the Inside Group.