In a bid to claim its position on the global tourism map, the SCTDA recently announced the Sharjah Tourism Vision 2021.
The emirate as per the plan aims to attract more than 10 million tourists by year 2021. The announcement was made by HE Mohammed Ali Al Noman, chairman of SCTDA and HE Khalid Jasim Al Midfa, director general of SCTDA.
HE Mohammed Ali Al Noman said: “There is no doubt that Sharjah has established a position for itself on the global tourism map. However, we believe that developing tourism capacity and launching strategic projects are essential to ensure sustained growth and excellence. We are therefore focused on maintaining uniqueness of our tourism sector and expanding market share of tourism.”
HE Al Noman clarified that the main goal of the vision is to build a platform to unite all the efforts, initiatives and tourism programmes under one umbrella.
He further added that development of tourism sector is vital for overall development of Sharjah’s economy. HE Al Noman said: “This is a goal that cannot be achieved by any particular sector on its own. To achieve this, we need the active partnership of all public and private sector companies and institutions in the aviation, tourism, and hospitality sectors. Everyone must support this vision in a collaborative framework to achieve the Sharjah Tourism Vision 2021.”
Sharjah will be promoted as a family tourism destination by offering packages and offers specially designed for families. The second focus will be an innovative tourism approach to improve the tourist experience through innovative solutions. An international cultural hub will be another focus which will help achieve the vision through effective promotion of cultural and heritage elements among families.