Etihad Airways recently announced its decision to partner with WME | IMG to become a major long-term partner to the fashion industry by supporting 17 fashion week events globally.
Under the agreement, which is the first multinational, multi-year airline sponsorship supporting the fashion industry, the airline will become the official airline of fashion week events in New York, London, Milan, Berlin, Sydney and Mumbai. These are New York Fashion Week: The Shows, MADE Fashion Week, London Fashion Week, London Collections: Men, Milan Fashion Week, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia and Lakme Fashion Week (Mumbai).
The airline’s partners also includes seven airlines in which it holds minority equity stakes, will also be party to Etihad Airways’ agreement with WME | IMG.
Etihad Airways and its partner airlines will develop travel-oriented relationships with fashion designers, models, stylists, journalists, photographers, suppliers and sponsors.