Kenya has recently launched the #YallaKenya (Lets go to Kenya), a consumer campaign targeting the Gulf Cooperation Council (GCC).
The campaign is targeted to drive more tourists to Kenya and was launched at the recently concluded Arabian Travel Market (ATM) 2016. The launch was part of the programmes set to support Kenya’s come back to the Arabia Travel Market (ATM) after a three-year break.
Tourism principal secretary Fatuma Hirsi noted that Kenya is positioned extremely well in the UAE.
“We are certain that efforts in this campaign will bear fruit in this market that enjoys good connectivity to Nairobi. In the last year, Kenya’s visibility has grown in the global arena, hosting key personalities international meetings,” she added.
The campaign involves a three month incentive programme to the trade, which will see incorporation of special fares and packages promoted directly to consumers GCC wide in both Arabic and English language to encourage travel across all the segments of the market.
The campaign will run GCC wide, and will highlight key products such as wildlife, beach, and culture as well as highlight markets that are specific to the Halal travel aspects.