Cape Town recently played host to the Virtuoso annual symposium attracting nearly 480 luxury travel figures from 43 countries.
The speakers at the event highlighted three key areas – global uncertainty; travel and tourism’s worldwide impact and providing the counterpoint in a technology-driven world. Virtuoso also shared proprietary research that proved why it – and the industry – is so bullish on the future of travel advisors.
The symposium’s three keynote speakers included Eric J McNulty, director of research for Harvard’s National Preparedness Leadership Initiative, David Scowsill, president and CEO of World Travel & Tourism Council (WTTC) and Dave Pavelko, partnerships director – travel for Google Inc.
McNulty focused on global VUCA, which stands for Volatile, Uncertain, Complex and Ambiguous; terms that reflect uncontrollable nature of world events that can impact daily life as well as travel and tourism. In it, he shared the disruptions and challenges facing the world such as climate change and urbanization, and need for organizations to ‘think’ like media companies when sharing information with clients, a result of ubiquitous transparency.
Virtuoso also shared proprietary research showing how new entrants into the profession are making a big impact, becoming million-dollar producers in record time with year three marking the point at which they become firmly established.
The next ear event for Virtuoso has been announced for Vancouver scheduled to take place from 3-7 May 2017.