On Thursday 14 April, leading figures from Britain’s tourism industry including ETOA and GWR gathered to discuss Paddington’s evolving role as a major tourism hub for London.
The event ‘Spotlight on Paddington’ marked the official dedication of the new GWR Tower Wing at Hilton London Paddington.
With more than 60 million visitors passing through Paddington Station every year, set to increase with the launch of Crossrail in 2018, the area is poised for a significant increase in domestic and international tourism in the coming years.
The opening of the GWR Tower Wing is a milestone in the area’s continual improvements including accessibility and public realm to ensure that Paddington plays its role in supporting London’s ‘visitor pressure point’ of the West End.
Mark Roth, general manager, Hilton London Paddington, said: “In recent years, there has been an increased demand for premium hotel experiences from international guests beyond the traditional enclave of the West End. The introduction of the new 56 premium rooms are allowing us to cater to the evolving preferences of a new generation of visitor to the city, and bring a new concept to Paddington’s premium hospitality market. In this way, we are continuing Brunel’s legacy by ensuring Paddington remains London’s gateway not only to the South West, but also to the world with the opening of the GWR Tower Wing.”